Fashion Walk
CHARLES & KEITH launches special edition bag in support of International Women’s Day
Location
Shop 1, G/F, 11-19 Great George ST & 27-47 Paterson ST, Fashion Walk
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CHARLES & KEITH is proud to celebrate International Women’s Day by supporting UN Women’s Storytelling for Gender Equality, reinforcing the brand’s commitment to empower women and forge an inclusive world. CHARLES & KEITH is embarking on a mission to raise funds for the programme, with the launch of a special-coloured edition of one of its best-selling handbag styles: The Alia. The bag, available within a selected physical retail network and on CHARLESKEITH.com from March, comes in a purple hue – the colour historically linked with efforts to achieve gender equality and widely associated with contemporary feminism. CHARLES & KEITH believes that storytelling is a powerful tool for advocacy as well as promoting equality and positive gender norms. The brand hopes to support the amplification of women’s voices within the Asia-Pacific region through the partnership with non-profit organisation, UN Women. To demonstrate its commitment to the cause, CHARLES & KEITH has pledged a USD 100,000 donation, including 20% of all proceeds from this special edition handbag design, to fund Storytelling for Gender Equality. The project aims to build a network of women storytelling advocates around the region and bring their stories closer to a diversity of audiences to inspire positive social norms, policies to tackle violence, and create an environment in which survivors of violence against women feel free to speak up about their experiences. With the concerted efforts around International Women’s Day, CHARLES & KEITH hopes to create meaningful conversations, raise awareness on discrimination, and actively taking steps towards building a fair and equal society. @CharlesKeithOfficial @CharlesKeith_HK #CharlesKeithCares #IWD2023 #EmbraceEquality